Everything There is to Know about Custom Coffee Bags

You may have inadvertently never realized what made you choose this brand when you are making your everyday coffee. For some, it’s the customer service, while for others, it’s the sourcing. However, in more cases, the outlook and design of the coffee bag are the first to draw attention. This attention to detail for a coffee bag is what helps coffee brands stand apart.

Sellers and retailers need to focus on uniquely showcasing their brands. That’s why, in this article, we talk about what custom coffee bags are, what drives the customers, and the steps involved in making.

Custom Coffee Bags – What Are They?

If you want to showcase the identity of your coffee, its flavor, and aroma, and its unique identity in a sea of coffee brands, you make it specialized. You choose each aspect of its outlook, like color palette, logo design, outer and inner materials, etc. All these and other essential features, like preservation and shielding, are part of the design process for your custom coffee bags.

Custom Printed Coffee Bags – Key Benefits

We start our conversation by presenting some of the key benefits when you want to go for custom-printed coffee bags.

• Get Recognized – You want to stand out on coffee shelves as soon as your customer enters the store or store aisle. A good logo and color palette are key here for immediate recognition.
• Trust and Loyalty – You can gain your customers’ trust if you present causes they care about, such as material or sourcing. Quality will make them forever customers. Labeling is the key here.
• Sustainability – Choose sustainable materials or recycling options that show commitment, but also improve your image.
• Market for More Engagement – Integrating QR codes for social media or your recent campaign helps increase engagement and increases the chances of more customers.

What Materials Can You Choose For Making Custom Coffee Bags?

Here are some of the materials you can use for your coffee bags, and based on their combination, they can be compostable, recyclable, biodegradable, etc.

• Kraft Paper – The best option for bio-friendly lovers, but it lowers the shelf life. You can line it with PLA or PE to enhance the protection, but you might lose some sustainability features.
• Rice Paper – A relatively new material for coffee bags, it is highly environmentally friendly and has a good feel to its bags. Without lining, this bag has the least shelf life.
• Other Eco Bags – Don’t forget PLA and similar combinations of Kraft and PLA that allow for composting options and biodegradability. Their cost might be higher, but they champion the sustainability drive.
• Plastics – Most common are PET, PE, LDPE, B/MOPP, etc., each giving benefits on quality, strength, and flexibility in varying degrees. Manufacturers will go for these to keep coffee fresh for a longer duration.
• Foil Lamination – For the longest shelf life due to the enhanced barrier that you get from aluminum properties. A good combination of strength, flexibility, and protection.

Aspects that Drive Choice for Custom Coffee Bags

Now that you understand the material and the combinations you can have for your custom coffee bags, let’s discuss some important aspects here. These aspects help you decide which design and outlook direction you take your brand towards.

Coffee Bags: Beautification and Practicality

It is quite true that if you spend time making your customized bags colorful, lively, or aesthetic, representing your brand, you increase customer purchasing chances. The next step is to allow users to experience the practical benefits of aesthetically choosing your brand. Options like easy standing and placement while opening or closing, and not losing shape after multiple uses.

So, the time you focus on making the bags look good should not be greater than the time you spend on understanding the aspects that make the bags more practical.

Taking Inspiration from a Roaster’s Perspective

While a regular consumer might not be consuming coffee as a barista or a roaster, it shows more usage in a shorter time. You can understand their practical use, limitations, pain points, and more constructive feedback from a roaster. Eliminate these problems and add features to keep customers for a long time.

Material Choice and Features Go Hand in Hand

Accessories and features you add to your brand are important as well, not just the material or how attractive they look. Just like your material, you can add ties, zippers, or valves from the same material for a better aesthetic, including exit valves, easy-to-open tears, and so on, which can help your brand go a long way.

Steps in Making Custom Coffee Bags

Let’s give an overview of the process of making custom-printed coffee bags so you have a good understanding when making important decisions.

Making and Submitting Designs

Having a rough sketch is helpful when you are shortlisting manufacturers, but 300 DPI or higher quality design files are critical for production. Manufacturers will always clarify key aspects before proceeding with printing.

Printing Techniques

Next, initially, based on your consignment size, you choose one of three printing methods. Quick and faster printing: digital printing will be best, but for much higher quantities, rotogravure printing helps you get quality and save tons on cost. Though digital printing will have more vibrant colors, rotogravure provides consistency and a cheaper cost for large orders. If you are somewhere in the middle or going for material like Kraft and some plastic laminates, you go for flexographic, though it has a higher upfront cost.

Package Outlook and Feel

You can choose between glossy, matte, or metallic finishes for your pouches. So, if you want a vibrant and shiny surface, you go glossy. You get a softer feel and a smooth color palette with matte, giving it a premium look. If you want the best of both worlds and want a luxurious look, metallic is best as it can be printed on chosen areas with a metallic and glossy feel and surface.

Accessory Customization

Now you have to choose whether you want a valve or not or what kind of zippers and tear option you can give to customers. You can also add clear or frosted windows to the package and more based on the cost you can bear.

FAQs

Is There a Custom Coffee Bags Low Minimum Order?

Generally, it is an MOQ of 500 bags, but it can be lower based on the supplier, though prices may increase. Always go for a reliable supplier, even if the MOQ is 500 or higher.

What are the Average Costs for Printed Coffee Bags?

It can range from $0.3 to $1.25 based on size and design factors. Increasing order size reduces this unit cost as well as lesser features or style. If you have an order for 5,000+ bags, you can get $0.50 for most features included.

How to Choose the Best Custom Coffee Bags Supplier?

You can go to marketplaces like Alibaba to get a wide variety of suppliers and send a Request for Quotation. Then, decide based on the pricing, their star rating, and completed orders. You can then deal directly with those suppliers after you ensure trust through such platforms.

Be Creative Be Unique

Creating and building any brand is a continuous process. Sometimes, it can take months, and sometimes years. You understand your market, customers, supply-demand, social media norms, and more. Going for custom coffee bags and making them attractive is an iterative process, and the best start.