Easy-to-Follow Steps of Custom Packaging Bags for Your Brand

You may not realize that creating custom packaging bags for your brand is as important as the product or material you are selling. Now, when it comes to design and the final result, it doesn’t have to be complex. There are many ways to create a flexible product package or pouch for your brand.

If you are looking to launch your product or expand its outreach, you need the proper approach and steps to take it to the next level. In this article, we discuss these 9 essential steps in detail. So, what are we waiting for? Let’s start.

Top 9 Steps to Create Custom Packaging Bags

Let’s discuss each of these critical steps that will give you an edge over the others while satisfying your customers.

1. Define Your Packaging Needs

You will have to accommodate your packaging according to the item or product you want to sell or promote. The other steps below will explain this in more detail; here is a general approach to get you started when considering packaging for products.

Product Type

How big is your product? Does it have a regular or irregular shape, and how fragile will it be? These are some important questions you need to answer. So, a weed bag will be different from a fruit pouch.

Target Audience

Considering a coffee bag, while most customers might not know about exit valves, coffee lovers will want one to enhance the aroma and lasting quality. Don’t forget to cater to them.

Brand Identity

You can go simple, or you can embrace your brand’s outlook and create packaging that fully shows it. Food items without a see-through window will be at a disadvantage compared to those in custom food packaging bags with transparent windows.

2. Choose Packaging Materials

Let’s now choose the material based on fragility and shape. While most packaging types and styles will work for you, you need to balance the pricing and eco-friendliness of your package.

Cardboard

They are best used as boxes as they are easy to make and also environmentally friendly. The best example for them would be packaging boxes for beauty products.

Plastic

For most products, especially those with increased shelf life and reasons for flexibility, it is better to consider sustainable options allowing biodegradation at the end stream.

Glass

We recommend this only for premium products like wine, some heirlooms, or milk, which you can refill regularly.

Paper

It can be used for coffee, tea, wrapping paper, and even as filler material for awkward-shaped products.

3. Design the Packaging

Now, it’s time to design a prototype and go from there.

Shape and Structure

Here, you have to choose the size or shape of the package. For example, you can select a tube for a viper or a stick or a box for a clock or shoes.

Graphics and Branding

You need to design your logo based on your brand, which must be unique but still conform somewhat to the industry sector. Keep in mind that instructions, warnings, and other text are part of it.

Design Software

Typically, designers use Photoshop and Adobe Illustrator. But if you aren’t proficient in them, you can hire someone to do the designing for you.

4. Prototype Your Packaging

It is cheaper to make a prototype and adjust it instead of wasting money or time on trial and error. It’s easier for some things, like custom clothing packaging bags, while difficult for others, like electronic devices.

Mockups

The best approach is to start with a digital creation using different tools and then print when satisfied to get the actual feel of the result.

Testing

You must test the prototype beforehand to identify any shortcomings. You can even ask the manufacturer to do it for you to ensure its stability and integrity.

5. Source a Packaging Supplier

Very important if you want quality and cost savings at the same time.

Research Suppliers

When finding your main supplier, it is important to understand their quality, customer reviews, and feedback, which will make the assessment easier. Then, you need to see what their lowest MoQ is and how fast they can deliver.

Request Samples

Before proceeding further, you can discuss if the supplier is willing to send free samples or can make samples based on your designs. They always have extra packages left from previous productions,

6. Production

Production is mostly out of your hands now, but you can set milestones to ensure quality.

Order Production

Now that you have finalized your design and approved the samples, you can give the go-ahead for production.

Quality Control

Your supplier will tell you what QC steps they follow. If your product needs one or two, you can add one or two for something they don’t include. Keeping the quality will be more important for items like packaging for liquid products.

7. Shipping and Distribution

Most brands will not need it as suppliers will take care of it. However, from you to your customer, you need to take care of each step or hire a 3PL company to do it for you.

Packing

Check the quality of your packaging or even what your delivery company uses. Depending on your product, you need to ensure that none of your products is damaged during shipment.

Logistics

If you are growing rapidly, you need a storage unit, as you need to pack and then store. Depending on your logistical approach, the outbound logistics may take one or more days.

8. Gather Feedback

A feedback loop about your product, including packaging, is massively important for the longevity of your brand. Focus extra on this aspect.

Customer Input

There can be many ways to collect feedback from your customers. It can start with giving review stars and any or all return claims. You can initiate polls to learn what side your customers are learning towards and more.

9. Stay Compliant

Read on all the compliance certificates that are required for your customer’s region.

Regulations

Most shipping companies will inform you beforehand, but it is always good to be vigilant about mentioning whatever regulations require. Even one missing document can delay your delivery for days.

FAQs

What is Important for Custom Packaging?

A few of the most important inclusions for custom packaging are as follows:

• Your packing type.
• The uniqueness it brings to your brand.
• Promotional or training material.
• A good supplier maintains quality and shows experience.
• A good logistics partner.

How to Create Your Custom Packaging Bags?

• Finalizing a packaging style for your brand.
• Size and shape of your product.
• How to improve the design of your products.
• Find a good supplier.

If you want more details, please read the nine most important steps we shared in this article.

Ending Thoughts

There are many steps in creating Custom Packaging Bags for your brand. They might seem many, but you can take one step at a time and learn as you go along.

If you have analyzed these steps, you will understand that most of these steps can support you if you have two things. 1, a good supplier/manufacturer, and 2, a good logistics partner. So, once you have shortlisted and started for these 2, most of your focus can now be on branding your product to new markets.