A Detailed Look into What is Digital Press Printing Technology and Its Uses

The ever-increasing demand for printing, and that too at scale, invites versatility, innovation, high-quality, customization, and efficiency. The advancement in printing technology has easily kept up with this fast-paced demand, thus revolutionizing the way we do business with digital printing.

In this article, we discuss what is digital press printing technology is, its types, some advantages and disadvantages, and more. In the end, we also discuss the importance of a professional in this field.

So, without further ado, let’s begin.

What is Digital Press Printing Technology?

Any printer that can print from a digital image is a typical digital printer. The printers you use at your home or office are also digital printers. In contrast, any printer that uses physical plates to print stuff for you is physical or analog. Digital printers have become so common that the name ‘printer’ is now synonymous with them.

With their increasing sophistication, they have become a necessity in our daily lives. Keep in mind, though, that analog printers are still the go-to printing technology for some specialized tasks.

Let’s first discuss some more common types of digital printers.

Types Of Digital Printers

The following are the three most common and oft-used types of advanced digital printers and scanners in use today when you want to know more about what is a digital printing press and types.

Inkjet Digital Printing

These are often used for fast work, as they can print out tons of paper per minute based on the model. They employ ink droplets from the printer or your material and create images based on the design.

Toner-Based Digital Printing

Instead of using ink droplets, these printers use powder as their medium. When heated, the powder can melt and then fuse with the medium. These powder particles are typically composed of resins and other plastics.

Laser Printing

As the name clearly explains, in this type of printing, the digital printing machine employs lasers on the media to make graphical images. When the toner is heated, the lasers can scan the section where it needs to fuse the toner.

Digital Printing Advantages and Disadvantages

Now that we have reviewed some common types of digital printing and the materials used, let’s analyze some of its benefits and drawbacks to paint a much better picture.

Advantages of Digital Printing

• No Plates—You don’t need analog material for printing, such as paper or rubber plates, thus reducing the cost and saving tons of time.
• Ecofriendly—Digital printing utilizes less paint and material and little to no paper waste, thus massively increasing its greener aspect compared to other forms. Furthermore, it requires minimal investment, lesser overheads during turnaround, and tons more cost-cutting measures to save you in the long run.
• Customization—With digital printing, you can achieve the design choices of your brand down to the smallest detail and truly make it unique. Countless possibilities are at your disposal, which will allow for more interesting ways to engage with your customers.
• Shorter and More Personalized Runs—Whether you want on-demand or HD color printing in quick runs, digital printing can do it faster and more economically.
• No Limitations—You design, assign, and print what you need; there is no need to print more than necessary, like in traditional printing, to save costs.

Disadvantages of Digital Printing

• Increased Cost with Volume—Up to a certain number, digital printing can start costing more than traditional printing in the long run. Furthermore, a conventional printer can easily run 300 fpm, while a digital printer can go up to 50 fpm.
• Color Limitations—Certain limitations exist, such as contact with food, limited gamut duplicated from CMYK, and fading quicker in direct sunlight.

Comparison Of Digital Printing Compared Vs. Gravure Printing

Both of these printing types have their special case usages, but when it comes down to your customer and their needs, here is a quick comparison for you. This comparison becomes more important when you want to know where to print digital art for your business.

Size of Your Task/Project

If you are working on smaller, quick projects, then digital is the answer. Each run here is personalized and customized. But if your client demands bigger production and that too being uniform without many changes, then rotogravure is the right choice.

Initial Costs

Digital printing wins over gravure printing by miles as it costs nothing when comparing initial investment costs. However, if a consistent project is given, Gravure is the better choice in the long run and has a steady stream of work.

Waste

Digital printing turnaround is fast, easily catering to multiple types of production without wastage. A quicker turnaround isn’t possible for Gravure, as it needs a large enough project to be sustainable.

Improved Technology

Digital printing has massively advanced in recent years compared with Gravure. More and more individuals are searching for digital printers near them. So, if you need big projects or consistent output work, Gravure is the answer, but for everything else, digital printing is your go-to for fast, minimum MOQ, and exciting projects.

Digital Printing Applications

Let’s now discuss the industrial applications of digital printing and how you, as a business or a consumer, can better utilize it.

Textiles

Here are some examples of how digital printing has effectively enhanced the approach to designing fabrics and production in the textile industry.

• Quality Printing: You can now produce very intricate designs where the enhanced and vibrant color gamut can really set you apart.
• No Limit: There isn’t any design or color palette that you cannot do in textiles. Customization is the king of textiles.
• Economical: No more worrying about quick turnovers, small batches, and quick design changes, as digital printing easily accommodates them.

Marketing

When you have so many customization options, you can engage with your customers much faster with changing trends.

• Promotional Materials: You can create different promotional materials for different campaigns while gaining quick engagement.
• Business Cards: More and more amazing bespoke business card designs are available, especially when you want to expand your network.

Signage

Digital printing allows you to easily design or change your business outlook and display advertisements at a much faster rate.

• Big Format Printing: There are no more large-scale and size limitations. Whether it’s banners, posters, or billboards, you get the best quality.
• Peak Customization: Every design can be customized to your liking based on every kind of business and brand.

Packaging

A completely customized packaging solution is the latest game in businesses such as:

• Customization: You can customize each aspect of your brochures, bags, and even the boxes they come in to make them stand out.
• Quick Setup and Reduced Waste: It is easy to set up and print, no downtime is required, and minimal wastage enhances the output.
• Quality Sourcing: To get the best results for your business size, source from the best suppliers and manufacturers, like Yaxin Plastic Packaging.

Final Words

Digital printing has revolutionized the way we engage with our customers. With no downtime, minimal waste, no MOQ, and fast printing, each business, big or small, can make its brand unique. Now that you know a lot more about what digital press printing is, you can choose the most appropriate option for you. The best part is that if you find a reliable manufacturer, you can let them work on your product while you focus on growing your business.